HENNESSY

HENNESSY LE VOYAGE

Hennessy's Le Voyage program was an immersive consumer education initiative designed to deepen appreciation for the craftsmanship behind Hennessy cognac. This series of exclusive, hands-on masterclasses was led by Hennessy brand ambassadors and mixologists, offering participants a guided exploration of Hennessy V.S.O.P and X.O blends. Attendees engaged in tastings to uncover the distinctive flavors and characteristics of these revered expressions, learning the art of crafting classic cognac cocktails such as the French 75, and Sazerac.

Le Voyage events were intimate gatherings, limited to no more than 25 people to ensure personalized attention. These sessions were hosted at national off premise accounts such as Total Wines & More, Bevmo, Sur La Table and key accounts in the regional markets.

We enhanced the Le voyage offering with , Le Voyage The Residence, at select locations nationwide including New York, Miami, LA, Chicago, and Atlanta, offering enthusiasts an opportunity to become cognac connoisseurs through this exclusive educational journey in a realized home of Hennessy.

The program was piloted in select markets in 2016, launched nationally in 2017 and in 2019 we were able to execute approx 1200 events reaching and educating approx 10,000 consumers.

Role: National Events Program Manager

Credits: Strategic Group, Hue & Cry, Pask Productions

Bottle of Hennessy V.S.O.P cognac and a filled glass, with people cooking in the background.
Person tasting Hennessy Cognac at Le Voyage x Sur La Table event
Pouring cognac into a rocks glass, with another glass mixing jar with ice and cognac nearby.
Group of people tasting drinks in a modern kitchen with wooden cabinets and Hennessy branding.
A lively indoor event with a crowd of people socializing under a loft area. The loft has musicians performing with instruments above a "Hennessy Le Voyage" sign. The atmosphere is casual and energetic, with guests mingling and enjoying the event.
Three bottles of Hennessy V.S.O.P Cognac with a glass of mixed drink and black Hennessy-branded napkins on a table.
A man in a purple suit pours liquid from a bottle into a jigger in a kitchen.
Modern kitchen with an elegant buffet setup, featuring a variety of appetizers like skewers, olives, and sliced fruits. Bottles of alcohol are arranged on one side, with stacked plates and utensils nearby. Two people are interacting near a decorative
A smiling man holding a drink at a stylish party with a sophisticated setup, featuring a table with gold-colored glasses, a bar cart, and a television displaying a logo. Other guests are in the background.
Band performing in a cozy room with instruments and lighting equipment.
Hennessy XO cognac bottle on a table with snacks and serving utensils.
Night rooftop party with people socializing, lit by outdoor lights and candles, modern building in background
Woman tasting wine in a kitchen setting
Group of people participating in a cooking class, with chefs instructing in a kitchen setting.
Bar setup with champagne glasses, cocktail shakers, and Hennessy branding

Hennessy 250th Anniversary Exhibition @ Lincoln Center

The Hennessy 250th Anniversary Exhibition Tour made its exclusive U.S. stop at New York’s Lincoln Center, celebrating the Maison’s rich legacy with a unique fusion of art, culture, and performance. The 12,000-square-foot exhibition featured immersive installations by globally renowned contemporary artists such as Daniel Arsham, Futura, Jean-Michel Othoniel, and Tony Oursler. Curated by Hervé Mikaeloff, the showcase highlighted Hennessy’s 250-year heritage and global cultural influence, with each artwork reflecting a facet of the brand’s journey and values.

Complementing the visual art, original dance performances choreographed by Jonah Bokaer and performed by Juilliard-trained dancers brought dynamic storytelling to the space. A highlight of the week was a private gala dinner attended by Hennessy executives, artists, and celebrities, where guests experienced a rare tasting of the Hennessy 250 Collector Blend. The event was partially open to the public, offering opportunities for guided exhibition tours and artist-led talks, reinforcing Hennessy's dedication to artistry, craftsmanship, and cultural connection.

Role: Production Manager

Credits: Strategic Group, Bednark Studios, 7 Red Productions

Decorative display of a limited edition, Hennessy 250th Anniversary bottle surrounded by curved metallic strips on a black background.
Modern art museum interior with sculptures and wall exhibits
Museum exhibit displaying luxury cognac bottles in glass cases with illuminated displays and a modern design, showcasing Hennessy branding and other related artifacts.
Art installation featuring human faces projected onto egg-shaped objects against a dark background.
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Modern exhibition space with digital screens and framed photos